Viral marketing (word-of-mouth marketing) is a very cool thing! Instead
of spending a large amount of money on newspapers ads, TV commercials or
banner ads, you spent nothing - and let your fans do all the work for
you.
With viral marketing, your campaign will get a life of its own - and start to spread like a virus. Everyone wants to see it, and when they do, they all want to share it.
It is immensely powerful, usually having 500-1000 times greater impact than what you get from regular advertisements.
But how?
There are a lot of tricks to viral marketing. Here are 7 important ones:
1: Make people feel something
2: Do something unexpected
3: Try not to make advertisements
4: Make sequels
5: Allow sharing, downloading and embedding
6: Connect with feedback
7: Never restrict access
With viral marketing, your campaign will get a life of its own - and start to spread like a virus. Everyone wants to see it, and when they do, they all want to share it.
It is immensely powerful, usually having 500-1000 times greater impact than what you get from regular advertisements.
But how?
There are a lot of tricks to viral marketing. Here are 7 important ones:
1: Make people feel something
2: Do something unexpected
3: Try not to make advertisements
4: Make sequels
5: Allow sharing, downloading and embedding
6: Connect with feedback
7: Never restrict access
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